The Different Types of Logos and How They Can Be Used

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A logo is one of the most important parts of a brand, as it is used to improve and promote public recognition. The logo of a company has many jobs such as telling the story of the brand, as well as promoting, symbolising, introducing and indentifying a brand. Usually when first starting up, a business will design a logo with a digital media agency, although even well-known brands often change their logos during a rebranding. There are many different types of logos that an organisation can have, and they can be used in different ways.

Types of Logos

Some of the more popular types of logos include:

  • Wordmarks – When logos just used typed words, usually the name of the brand in a certain font and colour.
  • Symbols – Using shapes to tell a story and identify products. Symbols are used as a great way to create international recognition without language barriers.
  • Initials – Similar to the wordmarks, some logos simply use the initials of a brand.
  • Seals – A logo design or graphic that normally represents a country, place or official organisation

Uses of Logos

Logos have many uses to a business such as:

  • Packaging – Boxes, labels, paper.
  • Products – Printing, engraved, embossed, molded.
  • Uniforms – Apparel, nametags, vehicles.
  • Online marketing – Banners on the website, email headings and signatures, social media images, graphics and videos.
  • Signs – Interior and exterior signs, vinyl banners, badges, vehicle stickers, trade show signs.


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Unique Ideas to For Your Wedding Cake Topper

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If you don’t want to go the traditional way for your wedding and are looking for ideas to make your special day more unique, there are lots of ideas to think about. From special cocktails to exclusive foods, DIY decorations and extraordinary performances, there are endless ways to make your wedding day different to others. Your wedding cake is an important part of the day, and this can be unique by making it out of doughnuts, blocks of cheese or your favourite type of food. Another way to make your wedding cake distinctive is by using a different topper, unlike the usual model of a bride and groom. Here are a number of unique ideas for your wedding cake topper:

  • Dolls: Find, make your own or custom order unique peg dolls to represent the bride and groom, and use the clothes to show off heritage or add a touch of humour.
  • Fresh Flowers: Perfect for country weddings Sussex, fresh flowers are a reminder of spring and add both texture and colour to a cake.
  • Polaroid Pictures: Take one photo of the happy couple or separate Polaroid pictures of the bride and groom and stick in to the cake using wire holders for an old-school look.
  • Toys: Similar to the doll idea, toys can be used as cake toppers. Toys such as Lego people, cars or even Barbie’s are a fun, personal touch that brings back memories from the past.
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